Search Engine Optimization, or SEO, is an essential counterpart to your Search Engine Marketing, or SEM, strategy. Even if you are buying thousands of visitors with SEM, a higher percentage of your overall traffic will come from listings in search engines, directories, or reciprocal links.
Most prospects and researchers only look at the first page or two of search listings. While Search Engine Marketing guarantees your listing in sponsored links, the goal of effective SEO is to get your pages listed in the top 100 listings of your chosen keywords.
Human Element specializes in designing web pages that are readable and interesting to search engines -- without sacrificing human usability. Our SEO process ensures that your web site is indexed properly in the natural listings of a search engine to boost your search engine rating and drives more traffic to your site.
We conduct exhaustive keyword research to discover traffic opportunities specific to your industry. Every web page will contain optimized keywords, titles, descriptions, and meta tags. Every web page will be search engine optimized for proper keyword weighting and font sizes. Every web page will be elegantly linked and site mapped for maximum search engine exposure.
Local Organic SEO and Geo Search Targeting drive Internet users to your business. Over 60% of Internet users perform local searches for products and services, and they typically include a geo modifier like "Boise" or "Denver". Of those users conducting a geo search, about 80% will contact or visit a local business as a result of that search. And about 61% of those buy from a local merchant.
And those are pretty compelling statistics.
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